Executive Dashboard
Whole-business view of revenue, forecast, losses and priority actions across Naledi Fresh Market Group.
Total Revenue
R 156 560 691
6.2%
Forecast Revenue / 30d
R 13 568 593
4.1%
Gross Margin
29.9%
R 46 887 316
Stock Value
R 19 741 208
On-hand inventory
Recoverable Losses
R 11 272 370
2.3%
Stockout Risk SKUs
7
High-risk lines
High Priority Actions
7
Open in queue
Digital Channel Share
42%
3.5%
Average Basket Value
R 198
1.8%
Campaign-Attributed Rev.
R 32 877 745
Revenue Trend & Forecast
Monthly actual vs forecasted revenue
Channel Mix
Share of total revenue
Revenue by Store
Revenue by Category
Recoverable Losses by Category
Top 10 Revenue SKUs
Stockout Risk by Store
Executive Insights
Top patterns Seraphis has detected
- Revenue is concentrated in Staples, Cooking and Frozen/Protein — protecting these categories protects 64% of revenue.
- OIL2 and RICE10 are top revenue SKUs but show high stockout sensitivity. Reorder discipline drives R 1.2m+ recovery.
- WhatsApp and Delivery channels are growing 27–34% YoY versus walk-in store at 3%.
- Recoverable losses concentrate in stockouts, markdown leakage and excess inventory — together 47% of the loss pool.
- Price promotions create revenue lift only when margin thresholds are protected. Clearance markdowns destroy net contribution.
Priority Action Queue
Highest-impact recommendations across the business
| Priority | Problem | Business Impact | Suggested Action | Expected Value |
|---|---|---|---|---|
High | OIL2 stockouts on payday weekends | R 480k revenue at risk/quarter | Lift reorder point by 22%; secondary supplier on standby | R 380 000 |
High | CHKN2 cold-chain shortfalls at Soweto + Tembisa | R 320k margin loss | Re-balance freezer allocation and weekly forecast | R 240 000 |
High | Clearance Markdown destroying contribution | Net negative R 180k/month | Replace with bundle promo; cap discount at 12% | R 210 000 |
Medium | Excess WASH2 at Midrand + Randburg | R 220k tied capital | Transfer 40% to Soweto + Tembisa | R 95 000 |
Medium | Underused Delivery channel at Kempton | R 140k unrealised | WhatsApp + Delivery payday push, 4 weeks | R 120 000 |
Medium | Pricing leakage on COFFEE200, CHEESE500 | R 90k margin missing | Move to low-resistance price R 84.99 / R 99.99 | R 75 000 |
Low | Manual stock counts delaying reorders | 2–3 day reorder lag | Digital count + alert workflow | R 60 000 |