New SKU Lab
Model expected demand, margin, break-even, opening stock, reorder point and store rollout for a new SKU before launch.
New SKU Setup
Expected Margin
30.7%
Break-Even Units
1 809
Payback Period
~3 months
Cannibalisation Risk
Medium
vs
Comparable vs New SKU Demand Curve
Break-Even Chart
Launch Scenarios
| Scenario | Units (30d) | Revenue | Gross Margin | Stock Required | Marketing Support | Risk | Recommendation |
|---|---|---|---|---|---|---|---|
| Conservative | 4 397 | R 329 731 | R 101 087 | 5 716 | Minimal in-store | Low | 1-store pilot · minimal stock risk |
| Expected | 6 765 | R 507 307 | R 155 527 | 8 795 | Campaign-supported launch | Medium | Pilot at 3 stores · campaign-supported · review in 30 days |
| Aggressive | 9 809 | R 735 577 | R 225 509 | 12 752 | Multi-channel + WhatsApp blast | High | Group rollout with WhatsApp + Delivery push |