Demand Models
Demand is modelled from historical sales, seasonality, payday effects, campaign periods, price changes, stock availability and channel behaviour.
Modelled Units
3 160 900
5.4%
Payday Demand Lift
+38%
vs non-payday baseline
Stockout Suppression
6.4%
Units lost to no-stock days
Campaign Demand Lift
+24%
During active campaigns
Daily Demand Trend (Last 30 Days)
Payday spikes highlighted
Weekly Demand Pattern
Demand by Store
Demand by Channel
Seasonality Heatmap (Demand Index)
By category and month
Fast Movers
- RICE10Rice 10kg6799
- CHKN2Frozen Chicken IQF 2kg5892
- OIL2Sunflower Oil 2L7588
- MINCE1Mince 1kg4427
- TP18Toilet Paper 18 Pack4380
- MZM2.5Maize Meal 2.5kg13018
- SUG2Sugar 2kg9159
- WASH2Washing Powder 2kg4990
Slow Movers
- DIAPERSBaby Diapers Pack2471
- PETFOOD2Dog Food 2kg2972
- BEEF1Beef Stew 1kg3051
- FISH1Frozen Fish 1kg3358
- SHAMPOOShampoo 400ml3475
- CHEESE500Cheddar Cheese 500g3530
- BLEACH2Bleach 2L3814
- CEREAL750Breakfast Cereal 750g3899
Seasonal SKUs
- CHKN2Frozen Chicken IQF 2kg22%
- BEEF1Beef Stew 1kg28%
- FISH1Frozen Fish 1kg24%
- FLOUR2Cake Flour 2.5kg25%
- OATS1Instant Oats 1kg30%
- WATER5Bottled Water 5L32%
- APPLE1Apples 1kg22%
Stockout-Suppressed
- RICE10Rice 10kg32%
- CHKN2Frozen Chicken IQF 2kg48%
- OIL2Sunflower Oil 2L42%
- MINCE1Mince 1kg32%
- BEEF1Beef Stew 1kg38%
- FISH1Frozen Fish 1kg34%
- BROWNBBrown Bread Loaf36%