Scaling Strategy
Turn analytics into a revenue plan: stock optimisation, pricing, campaigns, channel expansion, store rebalancing and loss recovery.
Plan Inputs
30%
Baseline Revenue / Month
R 13 568 593
Target Revenue
R 14 000 000
Revenue Gap
R 431 407
Expected Margin Impact
+2.0 pts
Revenue Gap Bridge
Strategy Contribution
Stock Investment vs Revenue Return
Recommended Strategies
Stock More of OIL2 and RICE10
Low
Top-10 SKUs with stockout risk > 0.3 on payday weekends
Revenue Lift
R 380k
Margin
+1.2 pts
Stock
R 420k
Steps: Lift reorder point 22%; add secondary supplier
Move COFFEE200 to R 84.99 (low-resistance)
Low
Price elasticity model shows demand neutrality at +5%
Revenue Lift
R 95k
Margin
+2.2 pts
Stock
—
Steps: Update shelf labels + WhatsApp test for 14 days
Push WhatsApp Weekend Deal on Frozen/Protein
Medium
WhatsApp channel growing 34% YoY; CHKN2 high payday lift
Revenue Lift
R 240k
Margin
−0.5 pts
Stock
R 180k
Steps: 4-week pilot, target 3 stores, attribute via campaign tag
Transfer WASH2 excess Midrand → Soweto
Low
Midrand weeks cover > 8; Soweto stockout risk 0.34
Revenue Lift
R 95k
Margin
+0.4 pts
Stock
—
Steps: Weekly transfer of 120 units for 6 weeks
Stop Clearance Markdown
Low
Net contribution negative R 180k/month
Revenue Lift
R 210k
Margin
+1.8 pts
Stock
—
Steps: Replace with bundle promo, cap discount 12%
Pilot Premium Maize Meal 5kg at 3 stores
Medium
Comparable SKU base demand 410 units/day
Revenue Lift
R 160k
Margin
+0.6 pts
Stock
R 220k
Steps: 30-day pilot, Back-To-School campaign